Collaborating with industry-leading partners to develop innovative products and experiences that bring China's top kids and family creator brands to retailers across the globe. Our merchandise program transforms beloved creator personalities into tangible products that fans can enjoy beyond the screen.
Explore Creator Products
  • Apparel & Fashion
    Apparel & Fashion
    Iconic clothing and wearable gear inspired by creator IPs — designed for kids and fans to wear their favorites in style.
  • Stickers & DIY Kits
    Stickers & DIY Kits
    Fun creator-themed sticker sets, journals, and DIY kits that spark creativity and let fans design their own stories.
  • Stationery Essentials
    Stationery Essentials
    Everyday pens, notebooks, and pencil cases featuring beloved IP characters — combining utility with playful design.
  • Creative Lifestyle Goods
    Creative Lifestyle Goods
    Creator-branded mugs, totes, accessories, and playful items that bring artful inspiration to everyday life.
  • Lifestyle Gadgets
    Lifestyle Gadgets
    Mini popcorn makers and home devices with creator flair — making fun a part of daily living.
  • Beauty & Skincare
    Beauty & Skincare
    Kid-friendly lip oils, sunscreens, and skincare items co-designed with creator brands — made to be safe, fun, and glow-enhancing for young fans.
Featured Products
  • Jilingjie & LITSUSON Stationery Gift Set
    Jilingjie & LITSUSON Stationery Gift Set

    A fan-favorite stationery box co-created by Xiaoshusen and Jiling Jie, designed especially for young creators and students. This all-in-one gift set features rotating sticker discs, notebooks, pens, pencil cases, and other must-have school supplies — all adorned with charming character illustrations and playful pastel designs.

    A perfect back-to-school or birthday gift for girls aged 5–10, blending cuteness, practicality, and a touch of creator magic in every piece.

  • ​Jiling Jie DIY Popcorn Maker
    ​Jiling Jie DIY Popcorn Maker

    A delightful hands-on toy created in collaboration with Jiling Jie and Baixingrui. This DIY popcorn maker set lets kids simulate the fun of making popcorn at home — complete with pretend kernels, scoops, and a colorful creator-branded machine. It encourages imaginative role-play while introducing kids to simple step-by-step crafting fun.

    Perfect for ages 4–9, this interactive playset brings the joy of pretend cooking and DIY into every playroom.

  • ​Jiling Jie x Olemond Lip Gloss Gift Set
    ​Jiling Jie x Olemond Lip Gloss Gift Set

    A limited-edition beauty box co-created by Jiling Jie and children’s skincare brand Olemond. This charming set includes fruit-scented lip glosses and balm sticks made with kid-safe ingredients — beautifully packaged in a pastel creator-themed box, perfect for young girls who love self-care and creative play.

Licensing Opportunities
Mali Home offers unparalleled licensing opportunities for manufacturers and retailers looking to tap into China's most influential youth creator brands. Our comprehensive licensing program provides partners with access to a diverse portfolio of creator intellectual property, backed by massive audience engagement and proven consumer demand.
  • Partnership Benefits
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  • Development Process
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Global Retail Distribution
Mali Home's merchandise program extends across China and international markets through strategic retail partnerships and distribution channels. Our products reach consumers through premium department stores, specialty retailers, online marketplaces, and direct-to-consumer platforms, ensuring maximum visibility and accessibility.
  • Distribution Highlights
    With distribution partnerships spanning major retail chains, e-commerce platforms, and specialty stores, Mali Home merchandise maintains consistent presence in the retail landscape. Our omnichannel approach ensures products are available wherever fans prefer to shop, from traditional brick-and-mortar locations to cutting-edge digital marketplaces.
Transform Digital Influence Into Retail Success
Ready to bring China's most beloved creator brands to your product line? Partner with Mali Home to develop innovative merchandise that captures the imagination of millions of young fans. Our licensing team is ready to collaborate on your next retail success story.
Contact Our Licensing Team
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